Top 5 MuchMusic Memories

Posted: June 13, 2017 in Alternative, Canadian Music, 90s Music
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I remember a time when the MuchMusic Video Awards (aka MMVAs) were everything. They were surrounded by so much hype, and because they shut down Queen St. and performed in parking lots, it made this awards show young, cool, and quirky. Over the years though, the intensity of the frenzy diminished, mostly because MuchMusic stopped really being about music. The MMVAs – now called iHeartRadio MMVAs – are coming up this weekend, so I thought I’d take a look at some of my favourite MuchMusic memories.

5 Intimate & Interactive

A few hours dedicated to interviewing a particular musician, and also having them perform live, while surrounded by their fans in the MuchMusic studio. VJs would take on hosting duties, and find out things like which members of the Backstreet Boys wore boxers, and which ones wore briefs. Or what was Avril Lavigne’s deal with skater boys? The performances were often more stripped-down, cozier versions of original tracks, making the musicians more accessible to fans, who also had the opportunity to engage with their idols.

 

4 Big Shiny Tunes

The be-all and end-all of compilation albums. If you didn’t own either BST1 (released in 1996) or BST2, we definitely were not friends. They had all the best rock/alternative tracks of the year. It wasn’t always the big names either; they also included the likes of Poe, Wide Mouth Mason and Placebo. I tapped out after the 2nd volume, but apparently they went all the way up to 14 (2009.) If you want to impress anyone with 90s music knowledge, check them out.

 

3 The VJs

I used to watch hours and hours of MM after school, so I felt like I personally knew all the VJs. I’m not talking about the ones that are still on TV like, Devon Soltendieck, Rick (the “temp”) Campanelli, or even Geroge Stroumboulopoulos. I’m talking about the ones that truly defined the classic MM VJ.  Like Bill Welychka. He had 90s Eddie Vedder hair (that he eventually cut, making him unrecognizable,) and wore plaid shirts. Master T: the dreadlocked rap connoisseur. Sook-Yin Lee, aka the Asian hipster, before Asian hipster was even a thing. Being a MuchMusic VJ was my dream job for a very long time. Too bad it never worked out.

 

2 Speaker’s Corner

This was such a staple of the downtown Toronto community. A video booth where you could rant and rave about whatever you wanted. You could talk, sing, scream, complain, support, encourage, whatever came to your mind, no matter your mood. It was such a Toronto thing, and the chosen ones’ videos would get broadcast on TV. More often than not, at strange hours of the day, but sometimes, in those strange hours, Speaker’s Corner was exactly what was needed.

 

1 Electric Circus

Doesn’t matter what music you were into, everyone wanted to be on Electric Circus. A full out dance party/rave in the MM studios, hosted by none other than the Monika Deol. There were so many theatrics going on, because everything was being broadcast on TV. Fluorescent make up, arms flailing with glow sticks in hand; 10″ heels, so much pleather, tube tops, and shiny silver pants. And of course the gyrations, bare midriffs, and indoor sunglasses. My favourite though, were all the fame chasers who dance so hard when the camera came near them, as though they were about to be discovered. What an iconic show.

 

Oh MuchMusic, I miss you.

 

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