Superfame means raking in hundreds of millions, not just millions. It’s having your record go multi-platinum, not just platinum. Young musicians (YM) are as quickly adored, as they are forgotten. In an era of tweets, posts, texts, comments, selfies, hashtags, today’s younger generation is a distracted one. YMs are forced then, to rely on the following elements of superfame in order to stay relevant.

1. Make it Easy

Music is already accessible, but YMs make it even moreso. Subscribe to any (or all) of their pages, and you will constantly be fed, on every feed, some news about them. A click of a button, a tap of a screen, and you can download Taylor Swift’s new single that dropped 1 minute earlier. The push notification on your phone told you it was available.

2. Be Everywhere

That means when they drop an album, drop multiple versions of it over an extended period of time. A deluxe version, and acoustic version, a live tracks version, or even a mixtape. To add to that, minimize the time between consecutive albums, so fans don’t have time to forget about you.

Then, appear on any and every talk show willing to have you. Tour across every continent in the world, and hit as many cities as you can (along with doing radio interviews in each city, combined with some sort of giveaway for VIP passes.) This may seem like Marketing 101, but in today’s generation, it’s beyond overexposure.

3. Social Media, Social Media, Social Media

Use it. A lot, and all the time. YMs have to be involved in social media in order to exist at any level of superfame. They need a Facebook page, Twitter account, Instagram account, YouTube channel, etc. Essentially, any form of narcissism so fans get to look at them. Constantly.

It’s a smart, yet creepy way to keep people in tune. To create a “personal” connection with fans, to make it harder for them to ever walk away. While they’re at it, they might as well make up hashtags that can be used across all kinds of social media platforms; after all, #yolo.

4. Change Things Up

Collaborating with another YM at the top of their game; it’s guaranteed success. You reach audiences that normally may never give you the time of day. If your partner is chosen wisely, you’ve now just opened yourself up to a brand new fan base.

Alternatively, inserting themselves in something gossip-worthy is always a good way to do. Even infamy is a form of attention. High profile date, arrest, getting caught with drugs, telling off another YM via Tweet. Anything to turn wandering eyes back onto them.

5. Diversify

Not only saturate every aspect of the music industry, but also to involve themselves in other industries. Write a book (or get their mom to write a book about what it was like living paycheque to paycheque before their kid made it big.) Make a behind-the-scenes (scripted) movie so fans feel like they know you. Star in a TV show. Start a clothing/perfume/accessories/shoe line, or become the ambassador for your hometown basketball team. That way, even if people aren’t listening to your music, they’re seeing you everywhere else.

Just to be clear, I’m not saying the way these musicians approach fame now is right or wrong; it’s just excessive. Though in a way, it has to be in order to keep up with the way the society is going. There seems to be an obsession with what’s hot right now, what’s trendy, as opposed to quality music that’s able to stand the test of time. But today’s generation seems more concerned about being able to follow someone with an Instagram account.

Superfame is necessary in this day and age. YMs have to go above and beyond, have to push themselves. The problem with drawing constant attention though, is inevitably it leads to oversaturation. Inevitably, the instantly gratified generation will get bored. Will move on the next one, because it’s what they’re programmed to do.

  1. Farnaz says:

    That was amazing. Well written, Neesh.

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